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Fade05 Fade05
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6 years ago
What is the strategy that Coca-Cola uses when it focuses its financial and marketing resources on aggressive and progressive promotion to improve sales of its various beverages?
A) divestment
B) penetration
C) new product
D) horizontal penetration
E) marketing intensive
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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Fade05 Author
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6 years ago
THANKS
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