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Kayty Kayty
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7 years ago
Consider the packaging for "Dole 100% juice" individual serving drink boxes. Which of the following is the primary package?
A) the cardboard tray in which the juice box sleeves are shipped to the retailer
B) the cellophane wrapping around the sleeve of 3 drink boxes
C) the straw attached to an individual juice box
D) the juice box itself
E) the cellophane wrapping around the cardboard tray filled with sleeves of juice boxes
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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7 years ago
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Kayty Author
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#2
6 years ago
Thank you very much
THINK Marketing, First Canadian Edition (Tuckwell)
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