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Kayty Kayty
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Posts: 1072
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7 years ago
A pharmaceutical company uses different marketing mixes to sell the benefits of its product to doctors and its end consumers. This pharmaceutical company is practicing
A) product modification.
B) differential marketing.
C) innovative response management.
D) product stretching.
E) target market management.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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1 Reply
THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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