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alperkilic alperkilic
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Posts: 1076
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7 years ago
Based upon the results from test marketing, marketers expect it to take two years for their new prepared entree product to progress from introduction to market saturation. This period of gradual acceptance is known as
A) the product life cycle.
B) market absorption.
C) diffusion of innovation.
D) commercialization.
E) market screening.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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