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Kayty Kayty
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7 years ago
Your product manager is recommending bypassing the test marketing stage for your company's newest product, a compact portable gas barbecue. What is a common reason companies skip test marketing?
A) testing response in a limited market turnout does not provide valid data.
B) at the point in the process, your company already has a lot of feedback from potential customers.
C) the product manager has thorough knowledge of the target market and sees this step as a waste of time.
D) it is very difficult to cost justify this step.
E) the product manager is worried about tipping off the competition.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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Kayty Author
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#2
6 years ago
Thank you. You’re so helpful
THINK Marketing, First Canadian Edition (Tuckwell)
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