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Your product manager is recommending bypassing the test marketing stage for your company's newest product, a compact portable gas barbecue. What is a common reason companies skip test marketing?
A) testing response in a limited market turnout does not provide valid data.
B) at the point in the process, your company already has a lot of feedback from potential customers.
C) the product manager has thorough knowledge of the target market and sees this step as a waste of time.
D) it is very difficult to cost justify this step.
E) the product manager is worried about tipping off the competition.
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THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Thank you. You’re so helpful
THINK Marketing, First Canadian Edition (Tuckwell)
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