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Mari-chi Mari-chi
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6 years ago
When a product is firmly established in the market, the marketing objectives usually reflect an attempt to
A) use new media
B) create awareness
C) encourage product trial
D) differentiate user segments
E) convert light users into heavy users
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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vfloydvfloyd
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