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Fade05 Fade05
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Posts: 1021
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6 years ago
Which of the following is a tactic that a manufacturer should not use to encourage cooperation among channel members?
A) ensuring that adequate inventory is available to meet retailer needs
B) threaten withdrawal of product supply until cooperation improves
C) providing sales training (product knowledge)
D) establishing list prices and discounts that provide members with adequate profit margins
E) sharing advertising expenses with members
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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BlueFusionBlueFusion
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6 years ago
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