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Kayty Kayty
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7 years ago
Your text presents five elements of consumer transactions and suggests that successful retailers focus on one or two of these rather than "trying to be all things to all people." What are the five elements of a consumer transaction? List these, and give an example of a retailer that has chosen to position itself by focusing on each element by completing the following table.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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RainbowRisingRainbowRising
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7 years ago
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Kayty Author
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7 years ago
You make an excellent tutor!
ethom947
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Yesterday
Thanks
wyq2651
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2 hours ago
Thanks
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