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Fade05 Fade05
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7 years ago
The creative director turned to the client explaining the advantages and disadvantages of TV advertising. Which of the following would be a statement he or she would not use?
A) It is an expensive medium to use.
B) Expenditure can be evaluated directly for effectiveness.
C) The products can be demonstrated as well as explained.
D) Reach is very high among all age groups.
E) Commercials tend to be clustered together, which reduces the impact of any one commercial.
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
Author:
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Lucas_RiverPlaLucas_RiverPla
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Fade05 Author
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6 years ago
THANKS
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