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Both goods and services satisfy needs and motives, often the same ones. Apply this statement to the ...

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Both goods and services satisfy needs and motives, often the same ones. Apply this statement to the ...

Both goods and services satisfy needs and motives, often the same ones. Apply this statement to the marketing efforts of a luxury car dealer.

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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

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