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alperkilic alperkilic
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6 years ago
Volkswagen's Vento went over well in Germany, but in Italy it had people holding their noses. To them, Vento means fart. Which important consideration of the consumer environment did Volkswagen overlook?
A) language
B) motivation
C) local content law
D) idiosyncratic needs
E) culture
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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Lucas_RiverPlaLucas_RiverPla
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alperkilic Author
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5 years ago
TY Happy Dummy
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