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bogdan bogdan
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6 years ago
Which of the following statements about target markets is incorrect?
A) There is a distinct difference between a firm's industry and its target market.
B) The challenge in identifying an attractive target market is to find a market that's large enough for the proposed business but is yet small enough to avoid attracting larger competitors.
C) By focusing on a target market, a firm can usually avoid head-to-head competition with industry leaders and can focus on serving a specialized market very well.
D) A target market is a place within a larger market segment that represents a narrower group of customers with similar needs.
E) It's generally easier to find good information about a target market than an industry as a whole.
Textbook 
Entrepreneurship: Successfully Launching New Ventures

Entrepreneurship: Successfully Launching New Ventures


Edition: 5th
Authors:
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incithincith
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#1
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6 years ago
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bogdan Author
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#2
6 years ago
Helped a bunch!
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#3
3 years ago
thanls
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#4
3 years ago
thanks
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#5
3 years ago
Thank you!
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#6
2 years ago
thanks
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