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DavenLC DavenLC
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6 years ago
In order to develop the "right strategy" to succeed in business, managers must make the right decisions; and in order to make the right decisions, they must have objective, accurate, and timely:
A) reports about the competition.
B) reports about customers wants and needs.
C) the number and sizes of market segments.
D) Information.
E) marketing mix elasticity coefficients.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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SenalayaSenalaya
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6 years ago
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