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silverwing silverwing
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6 years ago
Which of the following best illustrates one of the applications of marketing research; monitoring marketing performance?
A) Marketing research managers closely overseeing the work of subordinates in the marketing research industry.
B) Describing the return on investment of firms using or not using marketing research.
C) Tracking research that monitors how well products are performing in the marketplace.
D) Providing closed-circuit TV to monitor the actions of marketing researchers practicing in the field.
E) Setting up a consumer complaints system.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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silverwing Author
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6 years ago
Such an amazing website, you guys helped me out so much throughout the semester

Cheers
Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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