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DavenLC DavenLC
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7 years ago
Marketing research critics, Vijay Mahajan and Yoram Wind, highly regarded academics and business consultants, believe marketing researchers should be more involved with their clients.  In order to do that they recommend all of the following except:
A) Focus on diagnosing problems
B) Use information technology to increase speed and efficiency
C) Take an integrative approach
D) Expand the strategic impact of marketing research
E) Incorporate intuitive decision making practices
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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stud_flerstud_fler
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7 years ago
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DavenLC Author
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6 years ago
I figured, thanks for the positive answer
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