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Rogers wireless introduced a new low-priced data package and the number of new customers soared. ...

Rogers wireless introduced a new low-priced data package and the number of new customers soared. These new customers are coming from current Telus and Bell subscribers. Should Telus or Bell conduct marketing research to help them with this problem?
A) Marketing research should not be conducted because the timing is wrong.
B) Marketing research should be conducted to determine why customers are leaving.
C) Marketing research should be conducted to determine why the new Rogers plan is preferred.
D) Marketing research should be conducted because the profitability of Telus and Bell is affected.
E) Marketing research should not be conducted because they can consult their marketing information systems.

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Basic Marketing Research: Using Microsoft Excel Data Analysis

Edition: 1^st

Authors: Burns, Bush, Nash

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)

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silverwing Author

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Smart ... Thanks!

ethom947

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

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