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Dirt Devil vacuum cleaning company is interested in knowing if a proposed advertising message will ...

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Dirt Devil vacuum cleaning company is interested in knowing if a proposed advertising message will ...

Dirt Devil vacuum cleaning company is interested in knowing if a proposed advertising message will be effective in generating interest in purchasing their portable vacuum cleaner. They contact marketing research firm InsightExpress , which has a service that tests proposed ad copy with consumers they have recruited to participate. Copies of the ad are prepared and are shown to several hundred consumers online. Consumers evaluate the ad and the results are given to Dirt Devil. This is an example of which of the following?
A) longitudinal research
B) causal research
C) experimental research
D) exhaustive research
E) cross-sectional research

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Basic Marketing Research: Using Microsoft Excel Data Analysis

Edition: 1^st

Authors: Burns, Bush, Nash

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)

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