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silverwing silverwing
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7 years ago
Dirt Devil vacuum cleaning company is interested in knowing if a proposed advertising message will be effective in generating interest in purchasing their portable vacuum cleaner. They contact marketing research firm InsightExpress , which has a service that tests proposed ad copy with consumers they have recruited to participate. Copies of the ad are prepared and are shown to several hundred consumers online. Consumers evaluate the ad and the results are given to Dirt Devil. This is an example of which of the following?
A) longitudinal research
B) causal research
C) experimental research
D) exhaustive research
E) cross-sectional research
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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SenalayaSenalaya
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7 years ago
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silverwing Author
wrote...

7 years ago
Good timing, thanks!
Mkersey12
wrote...

Yesterday
Thanks for your help!!
jbarnett14
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2 hours ago
Smart ... Thanks!
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