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Home Q & A Board Other Fields Homework Help Business Marketing
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DavenLC DavenLC
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6 years ago
A boat manufacturer wishes to use secondary data to locate cities that may offer good market potential for its yachts. It needs cities with average incomes exceeding $75,000. However, the secondary information source that was found had an income category of $50,000 and over. This represents:
A) differing class definitions.
B) a mismatch of the units of measurement.
C) outdated data.
D) data having high credibility.
E) incompatible reporting units.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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SenalayaSenalaya
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6 years ago
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DavenLC Author
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5 years ago
A+ Answer!
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