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silverwing silverwing
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7 years ago
The "halo effect" is best avoided by:
A) doing a couple of things wrong during the entire research project.
B) randomly flipping favourable and unfavourable “good” phrases on different scale items.
C) flipping "bad" scales to the back of the survey to encourage a good response before the respondents get to the “bad” scales.
D) using only percentage scales.
E) using only open-ended questions.
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Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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SenalayaSenalaya
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7 years ago
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silverwing Author
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7 years ago
Thank you, thank you, thank you!
jmelchor77
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This calls for a celebration Person Raising Both Hands in Celebration
macbookpro1
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2 hours ago
this is exactly what I needed
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