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Home Q & A Board Other Fields Homework Help Business Marketing
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DavenLC DavenLC
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6 years ago
If a question is designed to measure a construct, for example, "intentions to buy a new product," and the question appears to ask this in a straightforward manner, the measurement would be said to have:
A) reliability
B) validity
C) face validity
D) external reliability
E) internal reliability
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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stud_flerstud_fler
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6 years ago
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DavenLC Author
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6 years ago
Thanks
riptide
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Yesterday
Thanks
lubennick
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2 hours ago
Good timing, thanks!
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