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DavenLC DavenLC
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6 years ago
A leading question is one that:
A) is used to begin the questionnaire and must be carefully worded for ease of response.
B) is used to begin the questionnaire and should address the key issue of the research project in case respondents refuse to answer further questions.
C) is worded in such a way that gives the respondent a clue as to how to answer; it should be avoided.
D) is worded in such a way that gives the respondent a clue as to how to answer and should be used to help the researcher achieve the desired results
E) is used to set the tone for a group of similarly structured questions.
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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wap042wap042
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6 years ago
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DavenLC Author
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6 years ago
Brilliant ツ
kiara23247843
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This site is awesome
gmiannotti
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2 hours ago
Thank you, thank you, thank you!
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