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DavenLC DavenLC
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6 years ago
A packaged food company is looking at conducting enter the Canadian marketplace with its new line of frozen healthy after-school snacks.  Before launching the product they want to determine what the best pricing strategy will be with their target market without the incurring the time or cost of a census.  The research firm they hired suggested they subdivide the Canadian population into geographic areas.  Given the diversity that exists across Canada, they suggested that they then select a random sample of the areas to ensure a representative sample.  What form of sampling was the firm recommending?
A) eeographic sampling
B) random area sampling
C) two-step area sampling
D) stratified sampling
E) stratified random sampling
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
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wap042wap042
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DavenLC Author
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6 years ago
Correct Slight Smile TY
branbran2k16
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Yesterday
Helped a lot
Goku935
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2 hours ago
Good timing, thanks!
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