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Home Q & A Board Other Fields Homework Help Business Marketing
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silverwing silverwing
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6 years ago
Andy was a senior in college, majoring in marketing. He received a call to participate in a survey on behalf of a company that was targeting graduating seniors. At the end of the survey, Andy was asked for the name of a friend who was also a senior in marketing. This is an example of using a "snowball" sample.
A) True
B) False
Textbook 
Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
Authors:
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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wap042wap042
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6 years ago
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silverwing Author
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6 years ago
Thanks
SlimyPencil
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Yesterday
Just got PERFECT on my quiz
africa143
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2 hours ago
Good timing, thanks!
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