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silverwing silverwing
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Tom Morrow who runs a car dealership was reviewing the results on a marketing research report presented to him by ABC Research.  He had asked ABC to compare the overall preference of his target market for an economical car with that of a hybrid vehicle.  The report showed that the null hypothesis was not supported.  What can Tom conclude from this?
A) That there is a difference in the level of preference for an economical car and that of a hybrid vehicle that exists within his target market.
B) That his target market would prefer an economical hybrid.
C) That he has two distinct target markets.
D) That the question requires further investigation.
E) That he needs to order economy cars and hybrids.
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Basic Marketing Research: Using Microsoft Excel Data Analysis

Basic Marketing Research: Using Microsoft Excel Data Analysis


Edition: 1st
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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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SenalayaSenalaya
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6 years ago
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silverwing Author
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6 years ago
Such an amazing website, you guys helped me out so much throughout the semester

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Basic Marketing Research: Using Microsoft Excel Data Analysis, First Canadian Edition (Burns, Bush, Nash)
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