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Lothy Lothy
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Posts: 767
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6 years ago
After graduating from university your are planning to get a job as an accountant. Your best friend Jay is planning on opening his own restaurant. He says he has thought a great deal about this and believes he will be very successful and it is a good decision. You explain to him the fact that most new restaurants fail, but it does not factor into Jay's decision. What does this demonstrate?
a. Base rates
b. Anchoring effect
c. Perceptual defence
d. Sunk costs
e. Hindsight
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6 years ago
a
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