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SinanToma SinanToma
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6 years ago
To use a market rationality means using the same principles that guide private business. 
The main incentive, therefore, is secure profit.  In most cases, this securing of profit requires that businesses:
   a)   address environmental concerns
   b)  respond to the demands of their consumers
   c)  obey governmental rules and regulations
   d)  stay on top of technological advances
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