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Discuss the three broad levels of strategy that organizations may implement.

fatman

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6 years ago

Discuss the three broad levels of strategy that organizations may implement.

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Business Essentials, Canadian Edition

Edition: 8^th

Authors: Ebert, Griffin, Starke, Dracopoulos

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MrEdd

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6 years ago

Organizations may develop corporate, business, and functional strategies. The purpose of corporate strategy is to determine the firm's overall attitude toward growth and the way it will manage its businesses or product lines. Business strategy, which takes place at the level of the business or product line, focuses on improving the company's competitive position. At the level of functional strategy, managers in specific areas decide how best to achieve corporate goals through productivity.

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