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jjolivette jjolivette
wrote...
Posts: 850
6 years ago
What is a trade show? How does a firm's participation in a trade show serve to promote the firm's products?
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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wrote...
6 years ago
A trade show is a sales promotion method in which members of a particular industry gather for displays and product demonstrations designed to sell products to customers. Trade shows are relatively inexpensive and are effective because the buyer comes to the seller already interested in a given type of product.
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