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goji.go goji.go
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11 years ago
A package contains a snack food bag with a manufacturer's brand and a container of dip with the brand of a different manufacturer. This is an example of a(n) ________ brand.
A) generic
B) private
C) individual
D) co-brand
E) family
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Diesel
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bbb
wrote...
#1
11 years ago
D) A co-brand is the use of one or more brands affiliated with a single product. The objective is to combine the prestige of two brands to increase the price consumers are willing to pay.
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goji.go Authorgoji.go
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11 years ago
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