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mobious74 mobious74
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6 years ago
Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?
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Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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wrote...
6 years ago
The marketing manager is responsible for planning and implementing all the activities that result in the transfer of goods and services to its customers. The marketing plan is a detailed strategy for focusing marketing efforts on consumer needs and wants.
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