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mobious74 mobious74
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7 years ago
Why is the role of the marketing manager and the culmination of the marketing plan critical for the company?
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
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wrote...
7 years ago
The marketing manager is responsible for planning and implementing all the activities that result in the transfer of goods and services to its customers. The marketing plan is a detailed strategy for focusing marketing efforts on consumer needs and wants.
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