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mobious74 mobious74
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7 years ago
Lexington Corp. has been involved in a new product development process for several months. They have completed several preliminary tasks, the most recent of which was estimating costs and benefits for a proposed new product. What should they do next?
A) Prototype development
B) Business analysis
C) Product testing
D) Test marketing
E) Concept testing
Textbook 
Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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