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fatman fatman
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7 years ago
Martin is the new director of marketing at Panther Shoes, a manufacturer of sports apparel. In Martin's first staff meeting, a heated discussion erupts over the need to develop new products. The product manager explains that they have had a loyal following of consumers and do not need to develop new products. Others disagree. How should Martin respond?
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Business Essentials, Canadian Edition

Business Essentials, Canadian Edition


Edition: 8th
Authors:
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ByprivateByprivate
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