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When developing messages conveying negative organizational news, one should match one’s approach ...

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When developing messages conveying negative organizational news, one should match one’s approach ...

When developing messages conveying negative organizational news, one should match one’s approach to the situation. As a public relations executive at a multinational food company, what approach would you use when sending a message communicating to the public a recall of a batch of canned food that was found to have been contaminated with e-coli virus? Would you use the same approach to inform the public that you are discontinuing a certain line of cereals due to low demand? Why/ why not?

Textbook

Business Communication Essentials, Canadian Edition

Edition: 3^rd

Authors: Bovee, Thill, Scribner

Read 46 times

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