Consider the following marketing message for a new breakfast cereal, “Essentials” manufactured by Total Foods, that claims to help consumers rapidly lose weight when used as part of a particular diet plan.
Do you want to get in shape before summer without starving yourself and without giving up your favorite foods? The “Essentials” cereal diet from Total Foods will help you do just that.
All you need to do to lose those pounds is to have one bowl of “Essentials” whole-grains cereal with a small bowl of fruit for dinner on alternate days for two weeks. “Essentials” is a low-fat, sugar-free wheat cereal that is fortified with 8 essential vitamins and minerals to meet all your nutritional requirements. Kendra Jones, a mother of three from Newfoundland, lost 4 pounds and dropped a dress size after 10 days on the “Essentials” diet. “I lost weight on the “Essentials” diet without feeling tired and hungry. I now fit into the jeans I wore in college!” Kendra says. This diet is guaranteed to work!
To get a personalized diet plan and free coupons, visit us at totalfoods/essentials/diet_plan.com.
Keeping in mind the Office of Customer Affairs regulations, which of the following statements must be added to the message to best support the claim made in the message?
A. See results in two weeks or get your money back!
B. Martin Lane from Ontario says that the “Essentials” diet helped him lose two pounds in just one week—just in time for his high-school reunion . (continued …)
C. Nine out of ten people who tried the “Essentials” diet reported that they were happy with the results.
D. This diet is the only weight-loss program supported by Total Foods.
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