Consider the following marketing message for a new breakfast cereal, “Essentials” manufactured by Total Foods, that claims to help consumers rapidly lose weight when used as part of a particular diet plan.
Do you want to get in shape before summer without starving yourself and without giving up your favorite foods? The “Essentials” cereal diet from Total Foods will help you do just that.
All you need to do to lose those pounds is to have one bowl of “Essentials” whole-grains cereal with a small bowl of fruit for dinner on alternate days for two weeks. “Essentials” is a low-fat, sugar-free wheat cereal that is fortified with 8 essential vitamins and minerals to meet all your nutritional requirements. Kendra Jones, a mother of three from Newfoundland, lost 4 pounds and dropped a dress size after 10 days on the “Essentials” diet. “I lost weight on the “Essentials” diet without feeling tired and hungry. I now fit into the jeans I wore in college!” Kendra says. This diet is guaranteed to work!
To get a personalized diet plan and free coupons, visit us at totalfoods/essentials/diet_plan.com.
Which of the following statements would be deceptive to use in the message?
A. No other diet works.
B. The “Essentials” diet can give you a head-start on your fitness goals.
C. See results in two weeks or get your money back!
D. Our online community will support you in your mission to get fit.
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