What are five ways that an ordinary conversation differs from a survey research interview?

•   Questions and answers from each participant are relatively equally balanced.
•   There is an open exchange of feelings and opinions.
•   Judgments are stated and attempts made to persuade the other of a particular point of view.
•   Person can reveal deep inner feelings to gain sympathy or as a kind of therapeutic release.
•   Ritual responses are common (e.g., “Uh-huh,” shaking head, “How are you?” “Fine”).
•   The participants exchange information and correct the factual errors they are aware of.
•   Topics rise and fall, and either person can introduce new topics. The focus can shift directions or digress to less relevant issues.
•   The emotional tone can shift from humour, to joy, to affection, to sadness, to anger, and so on.
•   People can evade or ignore questions and give flippant or noncommittal answers.