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Timmy Timmy
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6 years ago
Kellogg’s Special K Cereal print campaign offered a free personal slim plan with purchase. This advertising tactic encourages brand loyalty in the mature phase of the product life cycle.
A) True
B) False
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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GagusGagus
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6 years ago
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