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Mari-chi Mari-chi
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6 years ago
Reference group or peer group for an individual is a group of people
A) the individual wants to belong to
B) the individual believes he/she belongs to
C) with the same postal code
D) forming an agency's focus group
E) driving the same type of automobile
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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vfloydvfloyd
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6 years ago
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