When advertisers create market segments based on purchase history, they are using

Timmy

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When advertisers create market segments based on purchase history, they are using

When advertisers create market segments based on purchase history, they are using
A) geographic segmentation
B) behavioural targeting
C) gender segmentation
D) demographic segmentation
E) lifestyle segmentation

Textbook

Canadian Advertising in Action

Edition: 11^th

Author: Tuckwell

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Tuckwell, Canadian Advertising in Action, 11e

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More solutions for this book are available here

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gmanol

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Thank u!

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