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Home Q & A Board Other Fields Homework Help Business Marketing
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Timmy Timmy
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6 years ago
When advertisers create market segments based on purchase history, they are using
A) geographic segmentation
B) behavioural targeting
C) gender segmentation
D) demographic segmentation
E) lifestyle segmentation
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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GagusGagus
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6 years ago
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4 years ago
Thank u!
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