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Mari-chi Mari-chi
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6 years ago
A laundry detergent commercial that compares one brand's cleaning performance to another is an example of
A) competitive positioning
B) innovation positioning
C) head-on (comparative) positioning
D) repositioning
E) product-differentiation positioning
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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GagusGagus
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6 years ago
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Mari-chi Author
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6 years ago
Thanks for your help!!
Roselalo
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Yesterday
You make an excellent tutor!
brina10
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2 hours ago
Smart ... Thanks!
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