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Mari-chi Mari-chi
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6 years ago
Trop50 is a Tropicana juice that customers view as having 50% less sugar and calories than the leading orange juice. This image is an example of which marketing strategy?
A) head-on positioning
B) innovation positioning
C) product-differentiation positioning
D) lifestyle positioning
E) brand-leadership positioning
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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MrDeeMrDee
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6 years ago
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Mari-chi Author
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6 years ago
This calls for a celebration Person Raising Both Hands in Celebration
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Just got PERFECT on my quiz
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This helped my grade so much Perfect
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