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Mari-chi Mari-chi
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6 years ago
Psychographic information on a brand's target market allows advertisers to use
A) brand-leadership positioning
B) head-on positioning
C) lifestyle positioning
D) product-differentiation positioning
E) innovation positioning
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
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vfloydvfloyd
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6 years ago
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