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Timmy Timmy
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6 years ago
Pickup trucks like the Dodge Ram often use this tactic in their advertising:
A) endorsement
B) testimonial
C) a comparative appeal
D) a lifestyle appeal
E) exaggerated product demonstration
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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turtle_moonturtle_moon
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6 years ago
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Helped a lot
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