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Timmy Timmy
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6 years ago
This team plays a dominant role in the development of the creative strategy.
A) media planning
B) senior management
C) market research
D) brand management
E) agency's creative team
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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vfloydvfloyd
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6 years ago
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