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Timmy Timmy
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6 years ago
The client provides the agency's media personnel with background information, along with direction for developing the media plan in a document called
A) a media brief
B) a market profile
C) a media strategy
D) a creative brief
E) the media plan
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
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Tuckwell, Canadian Advertising in Action, 11e
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MrDeeMrDee
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6 years ago
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