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birdseye birdseye
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6 years ago
The client provides the agency's media personnel with background information, along with direction for developing the media plan in a document called
a. a market profile.
b. a media brief.
c. a media strategy.
d. the media plan.
e. a creative brief.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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6 years ago
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birdseye Author
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6 years ago
Just got PERFECT on my quiz
TAT1238
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Yesterday
Correct Slight Smile TY
Fanmkreyol
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2 hours ago
Thanks
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