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te3la te3la
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The advertising agency also analyzed all media that is relevant to the client's target market. Not surprisingly, they found that women they wanted to reach with the advertising were heavy readers of health-related magazines, such as Prevention and Health. However, they also found that these women were also heavy readers of shelter magazines, such as Better Homes and Gardens and House Beautiful. What kind of research did the agency conduct?
A) message development
B) evaluation research
C) concept testing
D) media research
E) consumer insight
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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te3la Author
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7 years ago
Very grateful for this, thank you
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