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McArgent McArgent
wrote...
Posts: 790
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6 years ago
Describe the percentage-of-sales method of budgeting.
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 54 times
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Replies
wrote...
6 years ago
If a company uses the percentage-of-sales method it usually forecasts the sales-dollar volume for the forthcoming year and allocates a predetermined percentage amount of those sales to advertising. Management determines the percentage to be used. Percentages are often past industry averages or the amount the advertiser has used in the past.
McArgent Author
wrote...
6 years ago
Wow, great answer
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